Moroccan American Trade & Investment Center's "Enterprise Morocco Booklet - Your guide to do business in Morocco"

2007 AMCHAM Trade and Investment Guide- Jul07 (Part 1, Part 2, Part 3)

This essential guide gives you a complete overview of the Moroccan economy including a detailed description of the key economic sectors including Tourism, IT, Offshoring, Electronics, Automotive, Aeronautics, Textiles, Agribusiness, Energy and Mining, as well as the Investment Incentives, Company Legal Structure, Social Integration of Foreign Managers, Key Contact Info, Acknowledgements.

Brand Morocco

During the past year, the Moroccan American Trade and Investment Center (MATIC) implemented a project – BRAND MOROCCO – to identify American perceptions of doing business with Morocco. This unique project was conducted through a competitive process with universities in North America and Al Akhawayn University in Morocco. Here, you will find the presentations made in Morocco as well as the final BM reports and Press coverage.

Research Presentation
   San Diego Univ. (Presentation)
   San Diego Univ. (Q&A)
   George Washington Univ. (Presentation)
   George Washington Univ. (Q&A)
 
Case Study Presentations
  Bellevue Univ. (Competition Winner)
  Integrated Marketing Campaign (Presentation)
  New Business Opportunities Program (Presentation)

Media Coverage
‘Brand Morocco’ set to woo American markets
 Maroc-USA: Des «old friends» en phase de renouer
 ''Brand Morocco'' un programme pour améliorer l'image du Maroc aux Etats-unis
"Mettre le Maroc sur le radar américain"
"Communiqué" - American Chamber of Commerce in Morocco

Project Description
Research Report
Case Study Report

Emergence Plan
For a targeted industrial policy working towards expansion in the national economy, the government of Morocco established a strategic plan called the “Emergence Plan”

Emergence Plan Presentation-Feb06
Emergence Plan-DC’s Presentation-Jan06

General Trade- Morocco/US trade in a nutshell

Amcham Trade Overview-May07
FTA impacts-Oct06

IPR (Intellectual Property Rights)
Morocco has accelerated its efforts to enhance IPR compliance. Morocco has signed several International agreements which offer a legal framework enshrining the toughest international standards.

Wipo Magazine-Aug06
IPR in Morocco-MATIC-Sep06
IPR in Morocco-OMPIC-Sep06
Enterprise Morocco Booklet- IPR section

Housing in Morocco-May07
Sector description, legal framework and incentives

Genie Program
A full presentation of the GENIE program which intend to spread the use of ICT in public education